Work with Us | Marketing Manager

Position Title: Marketing Manager
Reports to: Executive Principal
Employment Type: Part-time 0.8 FTE
Location: Melbourne, Australia

About UJEB

The United Jewish Education Board (UJEB) is dedicated to providing quality Jewish education and cultural experiences to students in Victoria. Our mission is to foster strong connections to Jewish identity, community, and Israel, ensuring the next generation of young Jewish Australians is engaged and empowered.

Position Overview

The Marketing Manager is responsible for developing and executing UJEB’s marketing and communication strategy. This role plays a crucial part in promoting UJEB’s programs, increasing program enrollments and community engagement, while strengthening brand awareness. The Marketing Manager will manage digital and traditional marketing channels, oversee content creation, and collaborate with key stakeholders to enhance UJEB’s reach and impact. Additionally, the role includes managing community events to support engagement and awareness efforts.

Key Responsibilities

• Marketing & Branding
  • Plan, develop and execute an annual and 3 year marketing strategy to support UJEB’s organisational objectives.
  • Map out a marketing calendar, with the creation of key campaigns around seasonal activities (e.g., back-to-school drive, annual appeal).
  • Develop and execute strategies to increase enrollment in all UJEB programs
  • UJEB branding implementation, ensuring visual and written brand consistency throughout the organisation and across all marketing channels.
  • Monitor and analyze marketing performance and adjust strategies accordingly.
  • Leverage technology and systems to improve efficiencies and effectiveness in delivering marketing campaigns.
  • Craft compelling messages for a wide range of marketing channels, ensuring high-quality content that delivers high impact.
  • Develop and implement a range of marketing assets for both traditional and digital channels including EDMs, brochures, and advertisements.
  • Manage media relations and press releases to enhance UJEB’s visibility.

     

• Digital & Social Media Management
  • Manage UJEB’s website, social media platforms, and email marketing campaigns ensuring increased engagement across all platforms.
  • Create and oversee engaging content, including graphics, videos, and written materials.
  • Maintain the UJEB website, including implementing website updates.
  • Support recruitment by developing and posting job advertisement

     

• Community Engagement & Events Management
  • Plan, coordinate, and execute engaging events and activities to support UJEB community-building efforts and encourage new family engagement.
  • Track and evaluate event success to improve future planning.
  • Cultivate relationships with key stakeholders, including community partners, schools, and local organizations, to enhance participation and support for family engagement initiatives.

     

• Supporting the Development and Relationship Manager
  • Collaborate with the Development and Relationship Manager to create marketing campaigns that enhance donor engagement.
  • Develop targeted communications and promotional materials to support fundraising initiatives, including the annual appeal.
  • Assist in the planning and promotion of donor appreciation events and campaigns.
  • Prepare the Annual Report, ensuring it effectively communicates UJEB’s impact and achievements..

     

• Budget Management
  • Manage the marketing budget.
  • Measure and report on the performance of marketing campaigns.
  • Engage and manage freelance resources, external agencies, and other suppliers as required to execute marketing strategies.

Key Performance Indicators (KPIs)

1. Increase in Digital Engagement – Achieve a targeted percentage growth in social media engagement, website traffic, and email open rates.
2. Event Attendance and Engagement – Build plans that deliver a measurable increase in attendance and participation at UJEB-organized community events.
3. Program Enrollment Growth – Contribute to a set percentage increase in enrollments across UJEB programs through marketing initiatives.
4. Marketing Campaign Performance – Deliver successful campaigns with defined conversion rates and ROI on key initiatives (e.g., fundraising, enrollments and community outreach).
5. Brand Consistency and Awareness – Ensure UJEB branding is consistently applied across all channels and measure brand recognition improvements through surveys or feedback.

Key Selection Criteria

• Qualifications & Experience
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum 3-5 years of experience in marketing, preferably in the non-profit or education sector.
  • Proven experience in digital marketing, social media management, content creation, delivering KPI’s and building marketing plans and strategies
  • Experience in event planning and execution is highly desirable.
• Skills & Attributes
  • Strong written and verbal communication skills.
  • Ability to develop creative marketing campaigns and materials.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and marketing analytics tools.
  • Strong organizational skills and the ability to manage multiple projects.
  • Passion for Jewish education, culture, and community engagement.
  • Strong event planning and project management abilities.

How to Apply

Interested candidates should submit their CV and a cover letter their suitability for the role. Applications will be reviewed on a rolling basis.

UJEB is an equal-opportunity employer and encourages applications from diverse backgrounds. We are committed to fostering an inclusive and culturally rich environment for our employees and community.

UJEB is a child safe environment. UJEB actively promote the safety and wellbeing of all students, and all UJEB staff are committed to protecting students from abuse or harm in the school environment in accordance with their legal obligations including the Child Safe Standards.

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